International Journal of Economics, Business and Innovation Research
Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research

The Influence Of Online Promotion And Discounts On Impulse Buying In Consumers Of Matahari Department Stores Store Binjai Supermall

Indawati Lestari (Universitas Medan Area)
Hasbiana Dalimunthe (Universitas Medan Area)

Article Info

Publish Date
09 Jan 2024

Abstract

This study aims to determine and analyze the effect of online promotion and discounts on impulse buying at Matahari Binjai Supermall consumers. Sample withdrawal using accidental technique. The number of samples taken was 150 respondents. Data processing using multiple linear regression. The results showed that online promotion has a positive and significant effect on impulse buying, discounts have a positive and significant effect on impulse buying. Simultaneously online promotion and discounts have a positive and significant effect on impulse buying.

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Journal Info
International Journal of Economics, Business and Innovation Research
Website

Abbrev

IJEBIR

Publisher

CV. Cita Utilitas Utama

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality ...