Digital Marketing Socialization on the Development of Batik Nagari Tanjung Bonai Aur in Improving Marketing

Dedi Mardiansyah (Universitas Andalas)
Khairul Annisa Fitri (Universitas Andalas)
Muhammad Farid Islami (Universitas Andalas)
Muhammad Irfan Ghivari (Universitas Andalas)
Fanesha Andrica (Universitas Andalas)
Majid Muthahhari Manik (Universitas Andalas)
Rial Rifwandi (Universitas Andalas)
Vyola Maulana (Universitas Andalas)
Al Furqon (Universitas Andalas)
Ummi Hajra Dias (Universitas Andalas)
Ameera Iffa Zaafira (Universitas Andalas)

Bubungan Tinggi: Jurnal Pengabdian Masyarakat
Vol 6, No 3 (2024)

Tanjung Bonai Aur Batik, a mainstay product from Nagari Tanjung Bonai Aur in Sijunjung district, is a type of written batik that carries typical motifs from local culture. The rich culture of Minang inspires this batik motif. Even though we already have meetings at batik houses, further efforts are needed to increase Tanjung Bonai Aur Batik's understanding and popularity. One method of expanding the batik market is through digital marketing. By looking at these problems, this service activity was carried out to increase the marketing of Batik Tanjung Bonai Aur through socialization and digital marketing assistance. The results of this community service have implications for improving marketing and are expected to increase competitiveness and product sales more widely. The welfare of the people of Nagari Tanjung Bonai Aur can be further improved.