Factors Affecting Consumers' Comprehensive Vehicle Insurance Policy Purchasing Behavior

Muhammet Kutlu (Bandırma Onyedi Eylül University)
Serpil Sumer Adin (Atatürk University)
Hilal Mola (Atatürk University)
Şeyma Şahin Kutlu (Bandırma Onyedi Eylül University)

ETIKONOMI
Vol 23, No 2 (2024)

Research Originality: With increasing vehicle values in Türkiye and high insurance costs, consumers' vehicle insurance purchasing preferences emerge as a dilemma. The study examines consumers' insurance purchasing behavior in this dilemma's context of risk and overconfidence tendencies.Research Objectives: This study aims to reveal the effects of individual characteristics, attitude toward risk, and overconfidence tendencies on comprehensive vehicle insurance policy purchasing behavior.Research Methods: A questionnaire was administered to 428 selected vehicle owners in Turkey, and the questionnaire results were analyzed using the binary logit model.Empirical Results: The study found that gender, education level, income level, market value of the vehicle, attitude towards risk, and self-confidence level have statistically significant effects on comprehensive vehicle insurance policy purchase decisions.Implications: The relationship between risk-taking behavior, overconfidence, and insurance purchasing behavior requires further discussion. Government policies that increase insurance awareness are recommended to weaken this relationship.JEL Classification: D12, G22, C25How to Cite:Kutlu, M., Sumer Adin, S., Mola, H., & Şahin Kutlu, S. (2024). Analysis of Factors Affecting Consumers' Comprehensive Vehicle Insurance Policy Purchasing Behavior. Etikonomi, 3(2), 539 – 554. https://doi.org/10.15408/etk.v23i2.37807.