Business Innovation and Entrepreneurship Journal
Vol 5 No 2 (2023): Vol 5 No 2 (2023): Business Innovation and Entrepreneurship Journal (May)

Effect of Environmental Concern and Consumption Values on Satisfaction of Green Restaurant

Leo, Gundur - (Unknown)

Article Info

Publish Date
31 May 2023

Abstract

This study explores the relationship between consumption values (i.e., functional, social, and emotional values) and environmental concern toward satisfaction and loyalty in green restaurants. A sample of 394 data points was gathered through online questionnaires from green restaurant customers in West Java, Indonesia. Using partial least squares to analyze the data, this study revealed that environmental concern and the value of functional, social, and emotional are significant predictors of satisfaction and behavioral intention. These findings provide guidance for green restaurant business managers to improve business competitiveness and simultaneously contribute to developing a sustainable environment.

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Journal Info
Business Innovation and Entrepreneurship Journal
Website

Abbrev

BIEJ

Publisher

Universitas Garut

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, ...