Business Innovation and Entrepreneurship Journal
Vol 5 No 4 (2023): Vol 5 No 4 (2023): Business Innovation and Entrepreneurship Journal (November)

QRIS Adoption by MSMEs in the UTAUT Perspective

wahyuningsih wahyuningsih (Universitas Garut)
Alam Avrianto (Universitas Garut)



Article Info

Publish Date
30 Nov 2023

Abstract

Abstract– In Indonesia, QRIS is presently a payment system that is gaining popularity. However, there are still a number of obstacles in the way of MSMEs using QRIS as a payment method. The purpose of this study is to use the UTAUT and TAM constructs to more thoroughly investigate the factors that influence MSMEs in the Garut Regency to adopt QRIS. Utilising a quantitative methodology, this investigation. The variables in this research consist of Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), User Attitude (UA), adoption of QRIS (Adopt), and Financial Literacy (FL). The research results show that the factors that encourage increased financial literacy in MSMEs include Performance Expectancy, Social Influence, and User Attitude. Meanwhile, the factors that encourage the adoption of QRIS by MSMEs are Social Influence, User Attitude, and Financial Literacy.

Copyrights © 2023






Journal Info

Abbrev

BIEJ

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, ...