<![CDATA[The government, as an institution that manages a region, has an important role in fostering trust among its citizens. Therefore, a good government is a government that can apply the correct principles of good governance. Every decision made by the government should be weighed based on the needs of the society, especially those with significant impacts such as revitalization projects. The Government of Tegal City embarked on the revitalization of city walk along Ahmad Yani St. with the intention of boosting the local economy. This study aims to examine how the Government of Tegal City implements good governance principles by analyzing media coverage of the revitalization project on the online platform www.tegalkota.go.id. The method used is reception analysis by Stuart Hall, which investigates the audience’s interpretation through the processes of encoding and decoding. This analysis categorizes the audience into three groups: dominant hegemonic, negotiation, and opposition. The research findings indicate that the audience tends to side with the negotiation group. suggesting that they do not fully accept the messages conveyed by the government via the website www.tegalkota.go.id and perceive that the government still needs to improve its governance practices.]]>
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