Gorontalo Development Review
Volume 7 Nomor 2 Oktober 2024

The Role of Internal and External Factors on the Success of Surabaya City MSMEs

Gunawan, Florencia (Unknown)
Nathasya, Sri (Unknown)

Article Info

Publish Date
01 Oct 2024

Abstract

This study aims to find out the influence of external factors and internal factors on the success of MSMEs in Surabaya City. The sampling technique uses purposive sampling. The respondents of the study were 70 MSMEs in Surabaya. Data collection techniques use questionnaires that are shared via google form or QR code scan. The analysis tool uses multiple linear regression with the help of SPSS to process the data. The results of the study found that external factors and internal factors have a positive and significant influence on the success of MSMEs in Surabaya City.

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Journal Info
Gorontalo Development Review
Website

Abbrev

gdrev

Publisher

Universitas Gorontalo

Subject

Economics, Econometrics & Finance

Description

Gorontalo Development Review (GOLDER) adalah Jurnal yang dipublikasi oleh Fakultas Ekonomi Universitas Gorontalo. GOLDER diharapkan dapat membantu pemangku kepentingan dan pengusaha serta akademisi dalam hal melahirkan berbagai kebijakan yang di peruntukkan bagi pengembangan pembangunan daerah ...