Komunikator
Vol 7, No 1 (2015)

Membincangkan Anak-anak dalam Iklan Pertamina versi Pemanfaatan Energi

Arzak, Miftahul ( Universitas Muhammadiyah Yogyakarta)

Article Info

Publish Date
15 May 2015

Abstract

This paper aims to explain the hidden meaning behind the ad of Pertamina, namely “Pemanfaatan Energi (Energy Utilization)”.  The ad displays childrens as models and narratives filled by children in the form of audio and texts. This paper thus will analyze text, audio and display of children within the Pertaminas ad. It will be analyzed using the concept of Nature as Backdrop and Environmental Advocacy by Julia B Corbett, which argues that the ad is a message that is made to attract attention, and to give understanding to the audience. At the end, this paper explicates how  children are displayed in the Pertaminas ad. Keyword: Pertamina, Children, Ad

Copyrights © 2015




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Journal Info
Komunikator
Website

Abbrev

JKM

Publisher

Universitas Muhammadiyah Yogyakarta

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem ...