Mulia Pratama Jurnal Ekonomi dan Bisnis
Vol 2 No 1 (2023): Special Proceedings

Analisis Pengaruh Kualitas Produk dan Strategi Distribusi Terhadap Penjualan Pada PT Temprina Media Grafika Bekasi

Yohanes Sugiyanta (STIE Mulia Pratama)
Muhamad Rohadi (STIE Mulia Pratama)

Article Info

Publish Date
21 Sep 2023

Abstract

This study aims to analyze the Effect of Product Quality (X1), Distribution (X2) of Sales Volume (Y) Study on PT Temprina Media Grafika Bekasi The data used in this study are primary data. In this study, the sampling method using the Non Probability Sample method is Purposive Sampling. The results of this study indicate that Product Quality (X1), Distribution (X2) simultaneously have a positive significant effect on Sales Volume (Y) on PT Temprina Media Grafika Bekasi.

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Journal Info
Mulia Pratama Jurnal Ekonomi dan Bisnis
Website

Abbrev

mp

Publisher

Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

Subject

Economics, Econometrics & Finance

Description

Mulia Pratama Jurnal Ekonomi dan Bisnis adalah nama jurnal online atau electronic journal (e-journal) Pusat Riset dan Karir Sekolah Tinggi Ilmu Ekonomi Mulia Pratama (STIE MP). Jurnal Online yang terdiri atas jurnal Ilmu Manajemen dan jurnal Ilmu Akuntansi di STIE MP, memuat artikel ilmiah pakar ...