Analisis Kepuasan Pelanggan Berbelanja di Pasar Swalayan Maju Bersama terhadap Ketersediaan Produk Sembako

Seriana Seriana
Nico Nico
Vinny Fransiska
Valesia Tjuang
Jesston Jesston

Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen

The aim of this research is to evaluate the relationship between customer satisfaction at the Maju Bersama Supermarket and the availability of basic food products. Data was obtained through a survey involving 30 supermarket customers. The research method used is simple linear regression. The analysis results show that the availability of basic food products has a limited influence on variations in customer satisfaction; This shows that this factor only has a small influence on the level of customer satisfaction in the supermarket.