Implementasi Metode Scrum Dan Analisis Swot Sebagai Strategi Framework Customer Relationship Management (CRM) Pada Perusahaan Aqilla Rent Car Semarang

Daniel Adi Setya Rahardjo

Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen

Main problem: implementation of the scrum method and swot analysis as a customer relationship management (crm) framework strategy at the aqilla rent car company semarang. Objective: analyze and apply the schrum and swot methods as crd at the aqilla rent car company semarang. Originality: implementation of the scrum method and swot analysis as a customer relationship management (crm) framework strategy at the aqilla rent car company semarang. Method: the research method uses the schrum method and swot analysis. Results: judging from the methodology structure, the crm system is proposed to provide attributes that help clients make it easier to place orders.