Journal of Sustainable Tourism and Entrepreneurship
Vol. 4 No. 2 (2023): January

Does sustainability matter at tourism sites? Impact of motivation and employee-ambidexterity on employee-innovative-behaviour

Bitrus Zinga Danlami (University of Jos, Plateau State Nigeria, Nigeria)
Monica Clarkson Gajere (University of Jos, Plateau State Nigeria, Nigeria)



Article Info

Publish Date
01 Mar 2024

Abstract

Purpose: The sustainability of tourism sites in plateau states has been a significant concern. This study aims to analyze the impact of motivation (intrinsic and extrinsic) and employee ambidexterity on innovative employee behavior on the sustainability of tourism sites in Nigeria. Research Methodology:  A quantitative approach was adopted and a questionnaire-based survey was conducted among employees of five government tourism sites in Plateau State, Nigeria. A total of 163 responses were received and multiple regression analyses were conducted using Smart-PLS version 3.2.7. Results: The results revealed that (a) intrinsic motivation significantly impacts innovative employee behavior, (b) extrinsic motivation significantly impacts innovative employee behavior, (c) intrinsic motivation significantly impacts employee ambidexterity, (d) extrinsic motivation significantly impacts employee ambidexterity, (e) employee ambidexterity significantly impacts employee innovative behavior, (f) employee ambidexterity mediates the relationship between intrinsic motivation and employee innovative behavior, and (g) employee ambidexterity mediates the relationship between extrinsic motivation and innovative employee behavior. Limitations: This research was conducted on five renowned government tourism sites in the Plateau State; private tourism sites/recreation facilities could be included. Contributions: This study recommends that managers of tourist sites should incorporate intrinsic and extrinsic motivational practices to stimulate positive employee work outcomes that will, in turn, enhance the sustainability of tourist site resources and offer a welcoming, memorable, and friendly experience to tourists.

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Journal Info

Abbrev

JoSTE

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and ...