Pelita Teknologi : Jurnal Ilmiah Informatika, Arsitektur dan Lingkungan
Vol 18 No 2 (2023): September 2023

Literature Review: Analisis Instagram Sebagai Media Pemasaran

Hardiansyah, Fikri (Unknown)

Article Info

Publish Date
27 Sep 2023

Abstract

In the ever-growing digital era, social media has become an integral part of business marketing strategies. Instagram, as one of the leading social media platforms, offers great opportunities for companies to promote their products and services. This research aims to analyze the role of Instagram as a marketing tool and to evaluate its effectiveness in achieving marketing goals. The method in this research uses System Literature Review (SLR). The results of this research reveal that Instagram can be a very effective marketing tool, especially in creating high interaction and engagement with the audience.

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Journal Info
Pelita Teknologi : Jurnal Ilmiah Informatika, Arsitektur dan Lingkungan
Website

Abbrev

pelitatekno

Publisher

Universitas Pelita Bangsa

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT

Description

The journal focused on original research, theoretical and review paper discussing a wide range of trans-disciplinary studies on technology, that include: - Environmental Sciences - Environmental Engineering - Architecture - Informatics Engineering - Informatic Technology - Applied Technology and ...