juremi: jurnal riset ekonomi
Vol. 3 No. 3: Nopember 2023

ANALISIS PENGARUH KEMUDAHAN TRANSAKSI, HARGA, FASILITAS DAN KETEPATAN WAKTU TERHADAP KEPUASAN PELANGGAN KRL SOLO-YOGYAKARTA

Ivan Setyo Wibowo (STIE Surakarta)



Article Info

Publish Date
24 Nov 2023

Abstract

Transportation becomes a human need in carrying out every activity. KRL is one of the modes of transportation that is currently favored by the public to support their daily activities. This research research aims to determine how much influence the ease of transaction, price, facilities and timeliness have on KRL customer satisfaction. The quantitative type method was used in this study, the number of respondents used was 115. The technical analysis data used were multiple linear regression analysis and using the SPSS 21 tool. The results obtained in this study were the ease of transaction and price variables having a positive influence but not significant and variable facilities and timeliness have a positive effect on customer satisfaction. Taken together, the variables of ease of transaction, price, facilities and timeliness have a significant effect on KRL Solo- Yogya customer satisfaction.

Copyrights © 2023






Journal Info

Abbrev

Juremi

Publisher

Subject

Economics, Econometrics & Finance

Description

Juremi: Jurnal Riset Ekonomi is a research base journal published by Bajang Institute. The journal published six times per year. This journal started publishes since 2021 In the following year of publication, the journal is going to publish trianually. Any interested author could submit the ...