juremi: jurnal riset ekonomi
Vol. 3 No. 6: Mei 2024

STRATEGI PENGGUNAAN MEDIA DIGITAL DALAM PROMOSI PAKET WISATA DI CV. COREN LOMBOK TRAVEL

Nawa Sheva Komala Devi (Unknown)
Sirajuddin, Sirajuddin (Unknown)
Supardi, Supardi (Unknown)

Article Info

Publish Date
17 May 2024

Abstract

This research aims to determine the strategy for using digital media in promoting tour packages at CV. Coren Lombok Travel. The method used is a qualitative method by conducting observations, interviews and documentation with several staff on the trip. Based on the results of research conducted through interviews with the owner of Cv. Coren Lombok Travel highlights the strategy of using digital media in promoting their tour packages. CV. Coren Lombok utilizes various digital media such as websites, social media (Instagram, Facebook, YouTube, TikTok) to promote their tourism products. The use of digital media is considered more economical, practical and targeted for delivering tourism product services

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Journal Info
juremi: jurnal riset ekonomi
Website

Abbrev

Juremi

Publisher

bajang Institute

Subject

Economics, Econometrics & Finance

Description

Juremi: Jurnal Riset Ekonomi is a research base journal published by Bajang Institute. The journal published six times per year. This journal started publishes since 2021 In the following year of publication, the journal is going to publish trianually. Any interested author could submit the ...