juremi: jurnal riset ekonomi
Vol. 4 No. 1: Juli 2024

PENGARUH DIGITAL EKONOMY PADA POLA BELANJA GENERASI MILENIAL DI ERA DIGITAL ECONOMY

Risca Olivianti (Unknown)
Maria Yovita R.Pandin (Unknown)

Article Info

Publish Date
04 Jul 2024

Abstract

This study uses a targeted quantitative causality method to observe the impact of the digital economy on the shopping patterns of the millennial generation in the digital economic era. Do shopping patterns have an influence on the millennial generation in the digital economic era. This type of research is quantitative causality using purposive techniques with the criteria of the millennial generation aged 24-39 who are residents of Ujungpangkah Gresik sub-district. This research involved distributing a questionnaire in the form of a Google form distributed via WhatsApp. The results of this study show that the digital economy has a positive influence on shopping patterns in the millennial generation

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Journal Info
juremi: jurnal riset ekonomi
Website

Abbrev

Juremi

Publisher

bajang Institute

Subject

Economics, Econometrics & Finance

Description

Juremi: Jurnal Riset Ekonomi is a research base journal published by Bajang Institute. The journal published six times per year. This journal started publishes since 2021 In the following year of publication, the journal is going to publish trianually. Any interested author could submit the ...