JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM
Vol 10 No 2 (2024): Jurnal Manajemen dan Bisnis Equilibrium

PENGARUH KEWAJARAN HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGGUNA APLIKASI GO-FOOD

Dewi, Luh Sukma Merta (Unknown)



Article Info

Publish Date
30 Sep 2024

Abstract

This research intends to determine the simultaneous and partial effect of price fairness and service quality on user satisfaction of the Go-Food application (a research problem for students of the Faculty of Economics and Business, Ngurah Rai University, Denpasar). Illustration dimensions were defined as the intentional collection method of illustrations from 72 people. Information analysis uses classical research, multiple linear regression analysis, deterministic analysis, F-test statistical analysis, and t-test statistical analysis. The findings confirm that the equality of price and service quality has a direct and clear impact on Go-Food user satisfaction as a simultaneous and local approach. Fairness of price and quality of service greatly affect the satisfaction of Go-Food application users.

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Journal Info

Abbrev

Equilibrium

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Dan Bisnis Equilibrium (MBE) adalah jurnal ilmiah elektronik yang menerbitkan hasil studi manajemen dan bisnis. MBE diterbitkan secara berkala setiap 6 bulan sekali dengan format online. Editor MBE menerima hasil studi tertulis di bidang ekonomi, manajemen, bisnis dan kewirausahaan, ...