Journal of Management and Social Sciences
Vol. 2 No. 1 (2024): Januari : Journal of Management and Social Sciences

Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Pembelian Melalui Aplikasi Lazada

Steven Tombi Ra'pak Langi (Unknown)
Althon K. Pongtuluran (Unknown)
Astriwati Biringkanae (Unknown)

Article Info

Publish Date
30 Jan 2024

Abstract

The aim of this research is to find out whether lifestyle, trust and security influence purchasing decisions through the Lazada application among students at the UKI Toraja Faculty of Economics. The data collection procedure for this research was to distribute questionnaires to 100 students at the Uki Toraja Faculty of Economics. Quantitative analysis of data with simple regression tests. The research results show that partially and simultaneously, lifestyle, trust and security variables influence purchasing decisions on the Lazada application.

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Journal Info
Journal of Management and Social Sciences
Website

Abbrev

jmsc

Publisher

CV. Aksara Global Akademia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Investigation of new materials and technologies to be used in military, defense and security equipment; Research, development, reliability, effectiveness, control and exploitation of modern weapon systems; protective, security and service systems, means and tools; Building up the control and command ...