Journal of Management and Social Sciences
Vol. 2 No. 1 (2024): Januari : Journal of Management and Social Sciences

Pengaruh Kualitas Pelayanan dan Persaingan Terhadap Kepuasan Pelanggan Jasa Servis Pada PT. Astra Honda Motor Unaaha

Muh. Wahyuddin MH. (Unknown)

Article Info

Publish Date
30 Jan 2024

Abstract

This research was conducted to determine the impact of service quality and competition on customer service satisfaction in PT. Astra Honda engine Unaaha. The population of this study includes 100 service customers at PT. Astra Honda engine Unaaha. The analysis method used is multiple Linier regression analysis. The results of this research revealed that service quality and competition simultaneously influence customer service satisfaction in PT. Astra Honda Motor Unaaha has a positive and significant impact on customer service satisfaction at PT. Astra Honda Motor Unaaha, while partly the service quality has a positive and significant influence on customer satisfaction with the services at PT. Astra Honda Motor Unaaha and competition have a positive and insignificant impact on customer service satisfaction at PT. Astra Honda engine Unaaha.

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Journal Info
Journal of Management and Social Sciences
Website

Abbrev

jmsc

Publisher

CV. Aksara Global Akademia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Investigation of new materials and technologies to be used in military, defense and security equipment; Research, development, reliability, effectiveness, control and exploitation of modern weapon systems; protective, security and service systems, means and tools; Building up the control and command ...