Ethics and Law Journal: Business and Notary
Vol. 2 No. 2 (2024)

The Influence of Corporate Social Responsibility on Customer Loyalty Across Countries

Marcelia Adriana Batuwael (Universitas 17 Agustus 1945 Surabaya)
Ataina Rusyda Fauziyah (Universitas 17 Agustus 1945 Surabaya)
Hwihanus Hwihanus (Universitas 17 Agustus 1945 Surabaya)



Article Info

Publish Date
30 Jun 2024

Abstract

Corporate Social Responsibility (CSR) is an organization's responsibility for the impact of its decisions and activities on society and the environment, through transparent and ethical behaviour that contributes to sustainable development, including the health and welfare of society; consider stakeholder expectations; comply with applicable laws and be consistent with international norms of behaviour; and integrated throughout the organisation and practised in its relations. Companies' corporate social responsibility (CSR) efforts can be influenced by a variety of variables. There are firms that focus on CSR as a way of giving back to society (community development), while others see it as a type of corporate giving/charity and continual improvement, with the goal of improving the company's image. The purpose of this study is to synthesise previous research on the impact of Corporate Social Responsibility (CSR) on consumer loyalty in various nations. This study employed a meta-analysis method combined with a qualitative approach. Based on the findings, the author concludes that effective Corporate Social Responsibility can boost customer loyalty through a variety of methods, including improved reputation, image, satisfaction, trust, and customer commitment.

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Journal Info

Abbrev

eljbn

Publisher

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Ethics and Law Journal: Business and Notary (ELJBN) is a scholarly publication dedicated to exploring the intersection of ethics, law, business, and notarial practices. Our journal aims to provide a platform for researchers, academics, legal professionals, and practitioners to contribute to the ...