REDUCTION OF BULLWHIP EFFECT ON COMMODITY SUPPLY CHAIN IN FRESH FRUITS AND VEGETABLES WHOLESALE LOTTEMART BOGOR

Bimahri Qaulan Tsaqiela (Business School, Bogor Agricultural University Jl. Raya Pajajaran, Bogor 16151)
Yandra Arkeman (Department of Agroindustrial Technology, Faculty of Agricultural Engineering and Technology, Bogor Agricultural University PO BOX 220, Campus IPB Dramaga, Bogor 16602)
Bunasor Sanim (Department of Economics, Faculty of Economics and Management, Bogor Agricultural University Jl. Kamper, Wing 4 Level 5 Kampus IPB Darmaga, Bogor 16680)

Indonesian Journal of Business and Entrepreneurship (IJBE)
Vol. 2 No. 1 (2016): IJBE, Vol. 2 No. 1, January 2016

The purpose of this study was: (1) To identify supply chain structure of fresh fruit and vegetables in LotteMart Wholesale Bogor, (2) Analyze the value of bullwhip effect in the supply chain of fresh fruit and vegetables in LotteMart Wholesale Bogor. (3) Analyze the factors that led to the bullwhip effect in the supply chain of fresh fruit and vegetables at LotteMart Wholesale Bogor, (4) Reduce the bullwhip effect in the supply chain of fresh fruit and vegetables in LotteMart Wholesale Bogor. Method that used in this research are bullwhip effect formula to analyze the value of bullwhip effect and simulation to reduce bullwhip effect with software Arena Rockwell 14.0. The results showed that fresh fruit and vegetables in LotteMart Wholesale Bogor experienced bullwhip effect and also different scenario of time between arivals distribution able to reduce bullwhip effect value in supply chain.Keywords: supply chain, bullwhip effect, arena  simulation, LotteMart