EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 4, No 1 (2016)

STRATEGI PEMASARAN PADA PT. INDOMARCO ADI PRIMA STOCK POINT GADING CEMPAKA NON PASAR (SP. GCNP) BENGKULU

Marpaung, Freddy Firmansyah (Unknown)
Afriani, Sulisti (Unknown)

Article Info

Publish Date
25 Jan 2016

Abstract

Freddy  Firmansyah  Marpaung,  Sulisti  Afriani;  Method  of  data  collection  used  method  of questionnaire to distribute a list of questions to the respondent. Method of analysis used is SWOT that aims to identify factors internal factors (strengths and weaknesses) and external factors (opportunities and threats) are then inserted into the SWOT matrix. From the results it obtained a score of 9.7 for strength and 6.51 for the opportunities that indicate the quadrant position PT. Indomarco Adi Prima Stock Point Gading Cempaka Non Pasar (SP. GCNP) Bengkulu is in quadrant 1 or quadrant taking a turn aggressive strategy that is very favorable situation for PT. Indomarco Adi Prima Stock Point Gading Cempaka Non Pasar (SP. GCNP) Bengkulu because it has enormous power that can take advantage of existing opportunities.Key Words: Marketing Strategy, SWOT

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Journal Info
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Website

Abbrev

ER

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Description

Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and ...