KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Vol. 2 No. 2 (2022): Juni : Jurnal Pengabdian Masyarakat Nusantara

Webinar Digital Marketing Dan Pendampingan Digital Marketing Melalui Sosial Media Untuk UMKM

Djoko Wijono (Universitas Proklamasi 45, Yogyakarta)



Article Info

Publish Date
30 Jun 2022

Abstract

During the Covid-19 pandemic, many MSMEs are having difficulty marketing their businesses. So digital marketing is the right solution to help business marketing by utilizing digital technology. This marketing can be done through social media such as Instagram by creating interesting content. The objects of this service are 33 MSME actors. The aim of this community service is to provide education to MSMEs, especially business actors, about digital marketing strategies and provide training via webinars on how to optimize business accounts via social media. The service method is carried out in a bold way through training webinars and mentoring using the zoom meeting application. As a result of the service activities, participants were able to understand good marketing strategies using digital marketing.

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Journal Info

Abbrev

kreatif

Publisher

Subject

Social Sciences

Description

KREATIF: Jurnal Pengabdian Masyarakat Nusantara, adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat. Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal KREATIF memuat publikasi ...