KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Vol. 4 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara

Pemanfaatan Digital Marketing dalam Upaya Meningkatkan Pemasaran Produk Makanan dan Brand Awareness

Agus Supriono (Unknown)
Mutiara Balquis Pamuji (Unknown)
Evita Soleha Hani (Unknown)
Yuli Hariyati (Unknown)
Titin Agustina (Unknown)



Article Info

Publish Date
21 Jun 2024

Abstract

The Covid19 pandemic has had a major impact on weakening Indonesia's economic sectors, including Small, Micro and Medium Enterprises (MSMEs). The MSME sector is one of the sectors that makes a big contribution to the national economy, so it needs to rise during the current Covid19 pandemic. Such as the problems experienced by food businesses in Kraton Village - Jember regarding the decline in turnover caused by the Covid19 pandemic. The decline in sales results was not only caused by the COVID-19 pandemic but also a lack of product marketing such as not utilizing online marketing via social media. Insufficient understanding of how to market products online is also one of the reasons for the decline in product sales during this pandemic. Seeing situations like this, it is necessary to carry out activities aimed at educating on the use of social media and optimizing business during this pandemic.

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Journal Info

Abbrev

kreatif

Publisher

Subject

Social Sciences

Description

KREATIF: Jurnal Pengabdian Masyarakat Nusantara, adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat. Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal KREATIF memuat publikasi ...