Jurnal EK dan BI
Vol 7 No 1 (2024)

PENGARUH MOTIVASI BERBELANJA HEDON, PROMOSI PENJUALAN DAN GAYA HIDUP BERBELANJA TERHADAP PEMBELIAN IMPULSIF PENGGUNA E-COMMERCE SHOPEE

Berlien, Richard (Unknown)
Calen, Calen (Unknown)
Sinaga, Novendra Adisaputra (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

This research aims to determine the influence of hedonic shopping motivation, sales promotions and shopping lifestyle on the impulse buying of Shopee e-commerce users, both simultaneously and partially. The type of research used in this research is quantitative research. The population in this study was 45 employees at PT.Metro Makmur Jaya Pematang Siantar. Simultaneously, hedonic shopping motivation, sales promotions and shopping lifestyle influence the impulse buying of Shopee e-commerce users. Impulse buying which is influenced by hedonic shopping motivation, sales promotions and shopping lifestyle is 70% while the remaining 30% is influenced by other factors not examined in this research.

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Journal Info
Jurnal EK dan BI
Website

Abbrev

EKBI

Publisher

Politeknik Bisnis Indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal EK&BI merupakan jurnal yang dimaksudkan sebagai media terbitan kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ilmu - ilmu ekonomi dan bisnis dan lain-lain yang terkait. Artikel ilmiah dimaksud berupa kajian teori (theoritical review) dan kajian empiris dari ...