Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES)
Vol. 4 No. 1 (2024): The 4th Conference on Management, Business, Innovation, Education and Social Sc

Experiment Social Media Marketing Strategy Kreator Pass

wiyandi wiyandi (Universitas Internasional Batam)
Muhammad Ardyansyah (Unknown)



Article Info

Publish Date
04 Apr 2024

Abstract

The newly developing Startup C business has difficulty being recognized by many people in the field of internet industry technology. As the times become more modern, businesses must be able to adapt to the latest technological information with businesses that are attractive today. Many newly developing businesses use social media platforms as a place to seek fame to increase the Brand Awareness of their businesses, such as using Intagram, Tiktok, Youtube. This research was conducted using qualitative methods through interviews (open-ended). The research produced analytical data that Tiktok gained viewers and gave positive comments on the development of the Kreator Pass business. Analytics data for Youtube gained quite high fame and supported the Kreator Pass business while analytics on Instagram got negative results, lacking a supportive audience. From the data obtained, promoted videos need to be more interesting to watch in order to trigger the attention of viewers

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Journal Info

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combines

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Subject

Aerospace Engineering Arts Social Sciences Other

Description

Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conducting a research is one of the implementations of Three Pillars of Higher Education that has a crucial role for the development of science, technology, and arts as well as for the improvement of the welfare ...