Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Vol. 5 No. 2 (2024): JULI

Analisis Kualitas Pelayanan Dengan Menggunakan Metode Servqual (Studi Kasus Internet Service Provider PT Giandra Saka Media)

Gilang Bhirawa Noraga (Universitas YPIB Majalengka)
Dadang Sudirno (Fakultas Ekonomika dan Bisnis Universitas Majalengka)
Hani Sri Mulyani (Fakultas Ekonomika dan Bisnis Universitas Majalengka)



Article Info

Publish Date
10 Jul 2024

Abstract

Customer satisfaction is something that is very important for service companies. This research aims to measure customer satisfaction with the Internet Service Provider PT Giandara Saka Media (Gisaka Media). The method used in this research is the Servqual method and the Cartesian diagram model. In general, the quality of service at the Internet Service Provider PT Giandara Saka Media (Gisaka Media) still does not fully meet customer expectations, because the gap value for each dimension is still negative (-), the largest gap is in the Assurance Dimension and the smallest is in the Empathy dimension. The Assurance dimension must be given special attention in improving services, especially services in terms of guarantees that services will run without significant disruption, guarantees of suitability of services to what is advertised and compliance with contracts with customers and network availability. If ISPs want to develop further and still be able to retain existing customers, then service quality in all dimensions must be immediately improved, especially in the assurance dimension

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Journal Info

Abbrev

entrepreneur

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas ...