Ethnic representation in media is one the most powerful factor in forming people’s perception towards certain ethnic. In Indonesia, Chinese-Indonesian is the ethnic minority who often receive inequal representation in media, especially in online news site. This research aims to analyze representation of Chinese-Indonesian ethnic in three different online news media. The objective of the research is to compare the representation trend of Chinese-Indonesian in these three online news site during sensitive and neutral situation as well as the factors influencing the trend.
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