JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Vol 4 No 1 (2024): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen

Pengaruh Tren Pasar terhadap Pengambilan Keputusan Strategis Suatu Perusahaan

Idopati, Idopati (Unknown)
Royan, Muhammad Andi Alfin (Unknown)
Venesha, Reva (Unknown)
Noviyanti, Indah (Unknown)



Article Info

Publish Date
11 Jan 2024

Abstract

This research is aimed at examining the influence of market trends on strategic decision making in an organization or company. Through a literature review method with in-depth qualitative data, the author conducted identification research related to various market trends that influence business strategy, including technology trends, Korea pop idol trends, economic trends, and others. Analysis of this data is carried out to understand how these trends influence decision making that can have a strategic impact, both directly and indirectly on the organization or company. The research results show that several organizations or companies that can anticipate and respond quickly to market trends can have a significant competitive advantage and can be one step ahead of their competitors. The practical implication of this research is the importance of continuous market monitoring and flexibility in formulating and adjusting business strategies. Research on market trends in decision making will contribute to the understanding of the relationship between market trends and strategic decision making, as well as provide guidance for business practitioners in facing a rapidly changing business environment.

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Journal Info

Abbrev

JKM

Publisher

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Library & Information Science

Description

JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen (Online ISSN: 2774-2075) merupakan jurnal nasional yang diterbitkan oleh Lembaga Pusat Penelitian dan Pengabdian Masyarakat (LP2M) Universitas Muhammadiyah Enrekang bekerjasama dengan Forum Dosen Riset STMIK/STIE Insan Pembangunan dan Ikatan Doktor ...