<![CDATA[This research examines the impact of digital literacy and e-commerce Ugase on digital entrepreneurial intentions in generation Z. Digital literacy isimportant in the digital technology era, and e-commerce business trends also shape the digital business worldview. This study explores the relationship between digital literacy, e-commerce business trends, and digital entrepreneurial intentions among Gen Z. Through this research, it is hoped thatimportant factors that influence digital entrepreneurial intentions among Gen Z will be revealed, as well as the importance of digital understanding inbusiness today. This. The population in this study was Gen Z born from 1996-2012. This type of research is quantitative research with a non-experimental/survey type of research. The sample used in this research was 90 respondents, distributed to respondents using questionnaires directly and via Google form media, then processed using PLS using a simple purposive sampling technique. The research results stated that digital literacyVariable had a positive and significant effect of 68.7% on Interest in Digital Entrepreneurship. The E-commerce usage variable has a positive and significant influence of 46.2% on Digital Entrepreneurship Interest. The Digital Literacy and E-commerce Usage variables have a positive and significant influence of 70,6% on Interest in Digital Entrepreneurship. Meanwhile, the remaining 29,4% is influenced by other variables not mentioned in this research model.]]>
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