Journal of Management and Creative Business
Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business

Inovasi Outer Kekinian Dengan Motif Kolaborasi Icon Dan Batik Jambi Disertai QR Code

Nazrul Musyafiq (Unknown)
Rosa Afri Herawati (Unknown)
Melisa Mentari (Unknown)
Wiliam Krishna (Unknown)
Fitri Setya Ningrum (Unknown)
Nurida Isnaeni (Unknown)



Article Info

Publish Date
15 Dec 2023

Abstract

Jambi Province, located in the center of Sumatra, has developed creativity in batik crafts with various distinctive batik motifs. Apart from that, this province also has historical heritage, such as the Muaro Jambi Temple, which is a witness to the glory of the past. It is important to study this aspect scientifically to ensure its preservation as part of cultural heritage that can enrich people's lives. In an effort to preserve culture, we are organizing the "Outer Kito" product creation program as a method that can be implemented in everyday life in the millennial world. This product not only functions as a form of creativity in batik crafts, but also has historical value with the QR Code which provides information related to batik and the meaning it contains. Using "Outer Kito" products is expected to be a real step for the community to participate in preserving their culture.

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Journal Info

Abbrev

jmcbus

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Promote the results of recent research on management and or informatics. Publish only research on management (such as information management, marketing management, financial management, management of resources, operation/production, business management, ...