This research aims to optimize marketing strategies in the food industry byapplying the Fuzzy Mamdani method. This approach considers factors such as thenumber of customers, weather conditions, and holidays to forecast the number ofcustomers who will come to a simple restaurant. By using the Fuzzy Mamdanimodel, this research seeks to generate more effective marketing strategies bytaking into account variability in consumer behavior. The results of this researchare expected to help food business owners to optimize their raw material inventorymore precisely, so as to improve operational efficiency and increase customersatisfaction.
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