Online loans have become a significant part of today's digital economy, providing quick and easy access to additional funds. However, this growth also raises concerns about consumer protection regarding collateral and convenience in online loan transactions. This paper explores various aspects of consumer protection in the context of online lending, with a focus on assurance and consumer convenience. Through a literature review, it was found that there are significant challenges faced by consumers in understanding and protecting their rights in online loan transactions. Although there are regulations governing this industry, implementation is still uneven and sometimes inadequate. In addition, product complexity and unclear information provided to consumers often create obstacles to achieving adequate protection.
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