Comvice : Journal of community service
Vol. 7 No. 2 (2023): Oktober 2023

PERENCANAAN STRATEGIS GUNA PENGEMBANGAN WISATA DAN PRODUK LOKAL DESA BANSARI

Ihsan Mochamad Chairul (Universitas Padjajaran)
Indika Deru R (Universitas Padjajaran)



Article Info

Publish Date
31 Oct 2023

Abstract

This program aims to maximize the economic potential of Bansari Village through strategic planning for tourism and local product development. The first stage involves mapping out the potential, challenges, and introduction of Bansari Village's flagship products, which include sectors such as agriculture, plantations, and tourism. The village is rich in flagship products like Premium Melon and chili that have been exported abroad, as well as having the Embung Bansari tourist attraction. However, there are obstacles in utilizing digital platforms for marketing and the management of the Village-Owned Enterprise (BUMDes) which is not yet well-structured. The second stage focuses on assisting the village to improve BUMDes management capabilities, including the implementation of Business Model Canvas workshops, financial reporting, and the use of information technology. The final stage involves evaluation and interactive discussions to address the problems faced. These activities result in concrete strategies for the management and promotion of tourism and local products, which are expected to enhance the welfare of the Bansari Village community

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Journal Info

Abbrev

COMVICE

Publisher

Subject

Economics, Econometrics & Finance

Description

COMVICE: Journal community of cervices diterbitkan oleh Lembaga Publikasi dan Penerbitan Karya Ilmiah STIE PGRI Dewantara Jombang mulai tahun april 2017 dan konsisten sampai saat ini terbit dua kali setiap tahun yaitu pada bulan April dan Oktober, jurnal ini diterbitkan untuk mempublikasikan karya ...