The ownership of birth and death certificates is important for realizing an orderly population administration. The low ownership of birth and death certificates made the Population and Civil Registration Office of Jombang Regency create a service innovation with a ball pick-up model, namely the effectiveness the service of making a certificate instantly (Cak Duladi). This service is conducted to facilitate and bring the service closer to the community. This research aims to describe the effectiveness the service of making a certificate instantly (Cak Duladi) service. The research method used was qualitative with a descriptive approach using data analysis techniques and interactive data analysis techniques. The results showed that the effectiveness the service of making a certificate instantly (Cak Duladi) service at the Population and Civil Registration Office of Jombang Regency was effective but not optimal. 1) The resources are effective, but there are still obstacles, such as a network that is disconnected so that the service cannot be completed on the same day and the lack of waiting room facilities in certain sub-districts with a large number of applicants. 2) The amount and quality produced were effective because the community was satisfied with the services provided. 3) The time limit is effective because it is in accordance with service time standards. 4) The procedure is effective because the service model can facilitate the community.
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