<![CDATA[This research aims to investigate the dynamics of digital markets, especially in the context of e-commerce, with a focus on the influence of distributed information systems on consumer behavior. This research involves a thorough analysis of how the adoption and implementation of distributed information systems impacts consumer experience, purchasing decisions, and customer loyalty in an e-commerce environment. This research methodology includes collecting primary data through an online survey distributed to respondents who actively make transactions on e-commerce platforms. Additionally, data analysis involves a quantitative approach to identify relationships between key variables, such as system reliability, speed of response, and ease of use, and consumer behavior. The research results are expected to provide deep insight into how changes in distributed information systems can shape consumer preferences and decisions in the e-commerce ecosystem. The practical implications of these findings are expected to provide guidance to industry players, policy makers and researchers to increase the effectiveness of distributed information systems in improving consumer experience and strengthening digital market competitiveness.]]>
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