Journal Of Management Science (JMAS)
Vol 7 No 3 (2024): July: Management Science and Field

Analysis of potential and direct sales strategies in the textile sector in the digital era

Wiryanto, Ricky (Unknown)
Husein, Alice Erni (Unknown)
Ng, Hana (Unknown)

Article Info

Publish Date
18 Jul 2024

Abstract

In today's digital era, technology has drastically changed the way we interact, shop and conduct business. One increasingly popular phenomenon is live selling, where sellers showcase and sell their products directly via digital platforms with real-time interaction with buyers. This study aims to analyze the potential and direct sales strategies for textile products in the context of digital markets. Using qualitative research methods, data was collected through interviews with industry players, online observations, and relevant literature studies.

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Journal Info
Journal Of Management Science (JMAS)
Website

Abbrev

JMAS

Publisher

Institute of Computer Science

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen (JMAS) menawarkan analisis yang luas dan luas dari semua permukaan manajemen dan sains. Diterbitkan empat kali per tahun, ini memberikan penekanan pada kemahiran universal dalam metode vital, teknik, dan bidang penelitian. menyajikan kesempatan bagi pembaca untuk berbagi saling ...