International Journal of Asian Business and Management (IJABM)
Vol. 3 No. 4 (2024): August 2024

The Importance of Using SWOT Analysis in Business Success

Belal Dahiam Saif Ghaleb (Unknown)

Article Info

Publish Date
30 Aug 2024

Abstract

The SWOT analysis is a strategic planning tool that helps businesses identify their strengths, weaknesses, opportunities, and threats. This article explores the importance of SWOT analysis in achieving business success. Through a comprehensive literature review, it examines the role of SWOT analysis in strategic planning, decision-making, and organizational growth. The methodology includes a review of case studies and empirical data from various industries. The findings highlight how SWOT analysis aids in aligning strategies with market dynamics and enhancing competitive advantage. The discussion delves into the practical implications and limitations of SWOT analysis, concluding with recommendations for its effective use in business strategy formulation

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Journal Info
International Journal of Asian Business and Management (IJABM)
Website

Abbrev

ijabm

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The International Journal of Asian Business and Management (IJABM) aims to provide an international platform for disseminating the practices of Asian business in a timely and in-depth analysis of globalization and sustained development with a focus mainly on Asian business practices. This ...