Asian Journal of Management, Entrepreneurship and Social Science
Vol. 2 No. 02 (2022): May, Asian Journal of Management, Entrepreneurship and Social Science

The Antecedents of Loyalty Among Indonesian Airlines Passenger During Covid-19 Pandemic

Megawati Megawati (Universitas Negeri Padang, INDONESIA)
Vidyarini Dwita (Faculty of Economic, Universitas Negeri Padang, INDONESIA)



Article Info

Publish Date
02 May 2022

Abstract

The purpose of this study is to investigate service quality and passenger satisfaction as the value of loyalty of passenger's style of acting in the comfort of passengers to fly to the destination safely during the COVID-19 epidemic. This study contributes to understanding the factors that influence passenger loyalty to airline services during the COVID-19 epidemic. The quantitative study was done among airline passengers who flew during the COVID 19 epidemic in 2020. A purposive sampling with non-probability sample was used to conduct an online survey for domestic aircraft passengers. The data reveal that service quality, satisfaction, and brand image all positively impact passenger loyalty, both directly and indirectly. Meanwhile, airline brand image has no moderating influence on service quality and passenger happiness to loyalty. There are numerous samples in the study and constraints in the conceptual framework. Furthermore, a comprehensive model can be utilized to investigate novel factors. Other variables, such as price, trust, or perceived values, may be included in future investigations.

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Journal Info

Abbrev

ajmesc

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Asian Journal of Management, Entrepreneurship and Social Science (AJMESC) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical ...