The Effect of Price Perception, Service Quality and E-WOM on Customer Satisfaction Through Purchasing Decisions of Rail Express Madiun

Dian Citaningtyas Ari Kadi (Faculty of Economics and Business, University of PGRI Madiun)
Hari Purwanto (Faculty of Economics and Business PGRI University Madiun)
Sutarni Ningtyas (Faculty of Economics and Business, University of PGRI Madiun)

Asian Journal of Management, Entrepreneurship and Social Science
Vol. 2 No. 04 (2022): November,Asian Journal of Management, Entrepreneurship and Social Science

This study aims to analyze the effect of Price Perception, Service Quality and E-WOM on Customer Satisfaction through the Purchase Decision of Rail Express Madiun. This type of research is quantitative research. The number of samples used is 385 respondents. The sampling technique used is non-probability sampling, with the accidental sampling method. Data retrieval using a questionnaire with the distribution via google form. Tests were carried out through SPSS 20 software using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, coefficient of determination test (R2), hypothesis test (t test) and path analysis.