Asian Journal of Management, Entrepreneurship and Social Science
Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science

Analysis of Factors Influencing the Financial Behavior of Gen Z during the Covid-19 Pandemic

Ratri Paramitalaksmi (Universitas Mercu Buana Yogyakarta)
Wuku Astuti (Universitas Widya Mataram)
Hadjija Dewi Aviva (Universitas Mercu Buana Yogyakarta)

Article Info

Publish Date
01 Feb 2023

Abstract

This study aims to find out factors influencing financial behavior of Gen Z during the Covid-19 pandemic in Yogyakarta, Indonesia. The method used in this study was by distributing questionnaires to 200 students in Yogyakarta who was born in the years after 1995 to 2010 by sampling method through Google Form. This sampling determination is expected to be a representative of Gen Z in Yogyakarta, Indonesia. The result of this study is that he lower level of financial literacy the higher the Gen Z’s financial behavior, the higher lifestyle the higher the Gen Z’s financial behavior and girls of Gen Z has higher financial behavior than bos of Gen Z during the Covid-19 Pandemic in Yogyakarta, Indonesia.

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Journal Info
Asian Journal of Management, Entrepreneurship and Social Science
Website

Abbrev

ajmesc

Publisher

CV. Cita Utilitas Utama

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Asian Journal of Management, Entrepreneurship and Social Science (AJMESC) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical ...