Factors Affecting the Sustainability of MSMEs in the Tasikmalaya Indonesian Muslim Community

Lina Marlina (Islamic Economics, Siliwangi University)
Sudana Sudana (Islamic Economics, IAI PERSIS Bandung)
Asep Saepuloh (Islamic Economics, Siliwangi University)
Sinta Verawati Dewi (Islamic Economics, Siliwangi University)
Kartawan Kartawan (Islamic Economics, Siliwangi University)

Asian Journal of Management, Entrepreneurship and Social Science
Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ

The study aims to examine how religiosity, Information and Communication Technology (ICT) usage, and the environment impact the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in the Muslim community of Tasikmalaya, Indonesia. It also investigates how motivation and competitive advantage act as intermediary factors affecting this relationship. The research employs a quantitative path analysis method, collecting data through questionnaires from Muslim MSME owners and managers in Tasikmalaya. The findings indicate that religiosity, ICT usage, environment, motivation, and competitive advantage all significantly affect MSME sustainability. Moreover, religiosity, ICT usage, and environmental factors notably influence motivation and competitive advantage. Motivation and competitive advantage serve as mediators between religiosity, ICT usage, environment, and MSME sustainability. This study contributes to understanding the impact of religiosity on MSME sustainability in Tasikmalaya and sheds light on the environmental factors affecting MSMEs in Muslim communities.