<![CDATA[This study aims to analyze the influence of Denison's organizational culture model on employee engagement and organizational effectiveness. The Denison model is used because it focuses on four key dimensions: engagement, consistency, adaptability, and mission, which allows for a more measurable and concrete evaluation of organizational culture. This study used a quantitative approach with a survey method through questionnaires distributed to employees. The data obtained were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationship between these variables. The results showed that organizational culture has a significant influence on employee engagement and organizational effectiveness. In addition, this study found that employee engagement has a significant influence on organizational effectiveness. The analysis of Denison's model of organizational culture shows that the dimensions interact and contribute to creating a work environment that supports employee engagement and increased organizational effectiveness. This research emphasizes the importance of an in-depth understanding of organizational culture in the context of MSMEs, thus providing new and relevant insights for developing organizational management theory and practice in the MSME sector.]]>
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