Eduvest - Journal of Universal Studies
Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies

Sales Strategy Of Wuling Almaz Vehicles To Millennial Generation (Case Study At Wuling Arista Bogor Showroom)

Fauzi Hidayat, Muhammad (Unknown)
Sutopo, Sutopo (Unknown)

Article Info

Publish Date
10 Aug 2024

Abstract

This research explores the effective sales strategy of Wuling Almaz vehicles among the Millennial Generation, with a focus on the Wuling Arista Bogor showroom. Through a qualitative approach, this research evaluates the preferences and needs of the Millennial Generation in purchasing vehicles and analyzes the effectiveness of the Wuling Almaz Vehicle sales strategy on the Millennial Generation. The results illustrate that the sales strategy of Wuling Almaz Vehicles is positively successful with the Millennial Generation.

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Journal Info
Eduvest - Journal of Universal Studies
Website

Abbrev

edv

Publisher

Green Publisher Indonesia

Subject

Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

Description

Eduvest - Journal of Universal Studies is a double blind peer-reviewed academic journal and open access to multidiciplinary fields. The journal is published monthly by Green Publisher Indonesia. Eduvest - Journal of Universal Studies provides a means for sustained discussion of relevant issues that ...