International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Vol. 4 No. 2 (2024): August | International Journal of Business, Technology and Organizational Behav

The Role of Digital Marketing in SMEs : A Literature Review

Supriadi, Yudi Nur (Unknown)

Article Info

Publish Date
31 Aug 2024

Abstract

Digital marketing has become one of the factors that drives the improvement of company performance. This study aims to determine the role of digital marketing in SMEs. SMEs are currently experiencing very rapid growth and have become the mainstay of the Indonesian economy. The method used in this study is literature review. The results of the study indicate that digital marketing can improve the performance of SMEs. Digital marketing makes it easier for SMEs to market products and reach consumers more widely.

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Journal Info
International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Website

Abbrev

ijbtob

Publisher

Garuda Prestasi Nusantara Consulting

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

Description

International Journal of Business, Technology, and Organizational Behavior (IJBTOB) (e-ISSN: 2775-4936) is a peer-reviewed journal in the field of general management, entrepreneurship, marketing, Human Resource, Accounting, Business Finance, Business Technology, Digital Technology, Digital ...