JIASEE Journal of Integrated Agricultural Socio-Economics and Entrepreneurial Research
Vol 2, No 2 (2024): Volume.2 No.2 Maret 2024

Efektivitas Komunikasi Penyuluh Pertanian dalam Program Pekarangan Pangan Lestari (P2L) di Kecamatan Colomadu Kabupaten Karanganyar

Muhtar, Salsabila Ayunis (Unknown)
Padamningrum, Dwiningtyas (Unknown)
Rusdyana, Eksa (Unknown)



Article Info

Publish Date
23 Mar 2024

Abstract

Pekarangan Pangan Lestari (P2L) is a program that is carried out jointly by community groups by seeking to use unproductive yards or vacant land as a place for planting. In achieving the goals of P2L there needs to be a communication process carried out by agricultural extension workers to KWT members. An indicator of the effectiveness of communication in a program is Source Credibility (source credibility), the message, and the message recipient. This study aims to examine the effectiveness of the message and the credibility of the communicator affecting the communication effectiveness of the Pekarangan Pangan Lestari (P2L) program. The basic method used is descriptive quantitative with survey techniques. Samples were taken from purposive random sampling with a total of 65 respondents. Data analysis used Multiple Linear Regression. The results showed that the effectiveness of the message and the credibility of the communicator had a significant effect on the Pekarangan Pangan Letsrai (P2L) program with a significant value of <α (0.05). This shows that the effectiveness of communication in the Pekarangan Pangan Lestari (P2L) is influenced by two variables, namely the effectiveness of the message and the credibility of the communicator.

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Journal Info

Abbrev

jiasee

Publisher

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

JIASEE : Journal 0f Integrated Agricurtural Socio-Economics and Entrepreneurial Research is a publication media that focuses on integrated research on agricultural sciences and Agricultural Entrepreneurship in accordance with the development of theory and practice. JIASEE covers a wide range of ...