Pengaruh Penilaian Produk, Harga dan Promosi Online terhadap Keputusan Pembelian pada PT. Lazada Indonesia

Aries Kasman
Aminar Sutra Dewi

Jurnal Riset Manajemen dan Ekonomi
Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI

The objective of this research is to objectively determine how customers of PT. Lazada Indonesia influences their decisions to buy goods through pricing, prices and online promotions. According to the terms posted by Lazada Marketpalace users, participants in the study had to be at least eighteen years old, and the study used a non-conjectural sampling method. To collect data, a questionnaire was used. To test the hypothesis, validity, descriptive analysis, classical hypothesis, Linear regression analysis, and T Test. The research results show that various components, including product quality, price, and online promotions, greatly influence purchase satisfaction.