Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Vol 8 No 2 (2024): APRIL-JUNE 2024

Pengaruh Celebrity Endorser Fadil Jaidi terhadap Kesadaran Merek Traffic Bun

Nugraha, Muhamad Dhio (Unknown)
Dirgantara, Pradipta (Unknown)

Article Info

Publish Date
01 Apr 2024

Abstract

This study was conducted to determine how much influence Celebrity endorser Fadil Jaidi has on Traffic Bun Brand Awareness. The population used in this study is Fadil Jaidi's Instagram followers, and uses quantitative methods with 400 respondents who participated in filling out questionnaires through online media selected through probability sampling. The analysis techniques used are simple linear analysis and descriptive analysis. The results of this study first show that the relationship between celebrity endorsers and brand awareness has a positive effect. Second, Fadil Jaidi, as a celebrity endorser, has a 45.8% effect on brand awareness of Traffic Bun products. Meanwhile, 54.2% of the other influence is influenced by other factors that were not examined by the researcher.

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Journal Info
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Website

Abbrev

jtik

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

Description

Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), e-ISSN: 2580-1643 is a free and open-access journal published by the Research Division, KITA Institute, Indonesia. JTIK Journal provides media to publish scientific articles from scholars and experts around the world related to Hardware ...