Visioner & Strategis
Vol. 13 No. 1 (2024): Jurnal Visioner & Strategis, Edisi Maret 2024

Pengaruh Kualitas Pelayanan dan Keragaman Menu Terhadap Keputusan Pembelian Di Café Socolatte Kabupaten Pidie Jaya

Zahara, Zahara Zahara (Unknown)
Agustinawati, Agustinawati Agustinawati (Unknown)
., Siti Maimunah (Unknown)

Article Info

Publish Date
15 Mar 2024

Abstract

The purpose of this study was to determine and analyze the effect of service quality (Physical Evidence, Reliability, Responsiveness, Assurance, Empathy) and menu diversity on purchasing decisions at Café Socolatte, Pidie Jaya Regency. The data analysis technique used is multiple linear regression analysis using the SPSS program. The results showed that simultaneously service quality and menu diversity had a positive and significant effect on purchasing decisions at Café Socolatte, Pidie Jaya Regency. Partially, service quality, physical evidence of reliability, responsiveness, assurance, empathy and menu diversity have a positive and significant effect on purchasing decisions at Café Socolatte, Pidie Jaya Regency. Keywords: Service Quality, Menu Diversity, Purchasing Decisions

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Visioner & Strategis
Website

Abbrev

visi

Publisher

Universitas Malikussaleh

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Visioner & Strategis diterbitkan oleh Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Malikussaleh, bekerjasama dengan Ikatan Sarjana Ekonomi Indonesia (ISEI) Cabang Lhokseumawe sesuai dengan Surat Keputusan Dekan FEB Universitas Malikussaleh, No.134/UN45.4/LL/2015 dan No. ...