<![CDATA[Abstract The purpose of the research is to analyze the influence of PDRB ADHK per capita, beef prices, and population on beef consumption on Java Island in 2018-2022 and analyze the factors that most influence beef consumption on Java Island in 2018-2022. This research uses a quantitative approach method with data collection in the form of secondary data obtained from Badan Pusat Statistik (BPS) and Sistem Informasi Pasar Online Nasional-Ternak (SIMPONI-Ternak). In the regression results, PDRB ADHK per capita has a significant effect, beef prices have an insignificant effect, and population has a significant effect on beef consumption on Java Island in 2018-2022. The factor that most influences beef consumption on the island of Java in 2018-2022 is population. Based on the results of the classical assumption test, it shows that the Common Effect Model is the most suitable model in this research. Of the 3 factors used, there are 2 factors that have a significant influence, namely GRDP ADHK per capita and population and 1 factor that has an insignificant influence, namely the price of beef.]]>
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